2023年10月19日——22日，2023年咖啡烘焙展 （2023 카페 베이커리페어），在韩国高阳市大化洞KINTEX展馆顺利举行。

本场展会为期4日，在韩国最大的展会会馆KINTEX展馆展开，参展品牌除了咖啡，更邀请了来自中国的著名红茶品牌进行展出。

与去年相比，韩国茶饮料市场同比增长40%，随着韩国民众对饮品健康的逐渐重视，中国茶叶在韩国市场也有了更多的机会。

中国是世界上最早的茶叶生产与出口国，正山堂·骏眉中国作为中国红茶知名品牌，携旗下众多极富中国特色的红茶产品应邀参与本次的韩国国际茶展，为更多海外茶友带来更香甜的中国味道。

本年6月至今，正山堂·骏眉中国已在韩国参与了4次大型展会。在远赴海外拓展新视野的同时，也让中国红茶再次走到台前，获得更多新的目光。

为了更好地向海外用户展示中国茶道文化，正山堂·骏眉中国借此机会在韩国举办了首场红茶品鉴会，在首尔清潭洞一处交通便利、闹中取静的雅室，邀请了数十位海外忠实茶客参加。

 

最后，每位参加茶会的宾客都得到了一份精美茶礼，其中包含韩语版的《红茶手册》、骏眉中国茶具及骏眉红茶试饮装。让海外茶客了解到红茶的起源与发展的同时，也能与家人、朋友分享中国红茶的韵味。

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Food Production License

 Custard Mooncakes:

Lotus Mooncakes:

Jasmine White Peach Mooncakes:

In about 1568 AD, the Ancestors of Jiang built Zheng Shan Tang and was the first one to produce the black tea called Lapsang Souchong, which became the origin of black tea in the world. 

In 1604 AD, the Lapsang Souchong started its journey across the sea and then it became so popular that it quickly swept the European region, and finally worldwide. It created the Afternoon Tea Culture that affected the life style of the date all over the world.

In 1820 AD, it has gradually evolved into Gong Fu black teas, such as Dian Hong. Qi Hong etc.

Since the Xingcun Souchong created. (Xingcun Souchong is the black tea that selected from Wuyi Mountain only, and made in Xingcun County, another name of Lapsang Souchong at that time)

In 1997 AD, Mr. Jiang Yuanxun, the 24th generation inheritor of Lapsang Souchong, created the Yuanxun Tea factory。

In 1999 AD, the factory was certified organic by NOP (National Organic Program from USA).

In 2000, are the earliest factory in Fujian Province, China to obtain international organic tea certification, and have obtained EU (Germany) BCS organic food certification and Japan JAS organic product certification.

In 2002, the tea factory established the Fujian Wuyi mountain National Nature Reserve Zheng Shan Tang Co. Ltd. Located in Tongmu County, in the center of the Nature Reserve that lapsang souchong originated from.

Also, the black tea from Zheng Shan Tang received the certification of designation of origin. Which means the Wuyi Lapsang Souchong Black Tea were protected by national geographical indications.

In 2005, suggested by his sincere friend, Mr. Jiang Yuanxun, the 24th inheritor of Lapsang Souchong, the founder of Zheng Shan Tang, led his team to innovate based on the four hundred years of the black tea culture and tea making techniques, and finally develop the new high-end black tea—Jin Jun Mei. And create series of unique and high-quality black tea such as Fei Zi Xiao, wild tea and Junmei Hong etc.

In 2010, Zheng Shan Tang broke through geographical restrictions and cooperated with high quality tea producing areas across the China to export Junmai techniques (Experience from Jin Jun Mei Producing Process) nationwide. We have traveled around China's tea producing areas, carefully selecting the top ten classic and high-quality tea producing areas in China: Henan Xinyang, Zhejiang Shaoxing, Sichuan Mengshan, Guizhou, Hunan, Hubei Enshi, Yunnan Gaoligong Mountain, Anhui Huangshan, Shandong Zhucheng, exporting the innovative black tea production and processing technology - Junmei technology, to build the Junmei Chinese black tea industry system.

Why we created Junmei China Black Tea?

1. Jin Jun Mei Black tea produced from Wuyi mountain National reserve only. The production area has limited geographic range, limited production, and demand outstrips supply.
2. We traveled around the China and found most of tea producing areas in China overcapacity, overall oversupply.
3. Many High-quality tea producing areas are traffic congestion and economic backwardness, by exporting the Junmei craft to drive local development.
4. Create a Black Tea that from China best tea producing areas. Build a Brand and promote standardized development.

Nowadays, Zheng Shan Tang Tea Company has 8 Brands. And Zheng Shan Tang is the top grade black tea brand with more than 400 years of black tea culture and skills inherited.

Tea Clothes.

It was originally derived from professional costume for tea events

Select from Chinese Tea Culture

"Clean, Peace, Soft, and Quiet"

Absorb Han Dynasty Clothes - Relaxation, Beauty of Calm.

Always the embodiment of the spirit of the tea people.

It's more of a return to traditional Chinese culture.

Thoughts on modern lifestyle

And the yearning for a “slow” life.

The long-term tea culture, traditional Chinese culture has created the beauty of tea clothes "beauty", "quiet", "silence" and "harmony". Tea clothes are an indispensable part of Chinese clothing culture.

Originating from the ancient people’s ideas of "harmony of nature and humanity", "beauty for good" and "beauty at different levels", the tea culture thought of "excellence and frugality" put forward by Lu Yu in the Tang Dynasty prevailed in the court, and corresponding to this is fine Court tea drinking costumes.

In the Song Dynasty, Song Huizong put forward the idea of ​​"Peace and Quiet", which became the luxurious dress of the palace tea banquet. At this time, people pursued elegant and beautiful robe and Confucian dress.

In the Yuan Dynasty, the tea affair was classified as civilians, and the people dressed casually, and their tea-drinking costumes also changed from luxurious, grand to free, casual.

Modern tea clothes are more concise and simpler on the basis of Hanfu style, and their materials are generally made of ramie, cheesecloth and other materials. It means "quiet, clear, soft, and harmonious" and shows the simplicity and generosity.

At the same time, it satisfies some people who are pursuing spiritual enjoyment and becomes a quiet person in a very noisy world.

Relatively speaking, with the prevalence of retro fashion, tea dresses, clothing with strong Chinese cultural symbols, are increasingly being brought by people. Every year in tea fairs of all sizes across the country, the booth of tea clothes has become a unique landscape. Most people who come to the exhibition may not necessarily buy tea, but they will definitely stop and linger in front of the tea clothes booth.

And whether it's green tea, black tea or Pu'er tea booths, you can see tea masters in tea clothes entertaining guests in the fragrance of tea everywhere.

Tea clothes are a unique style that combines retro and fashion created by designers on the basis of understanding and sublimating traditional Chinese cultural elements.

At present, the tea clothes products on the market are diverse and rich in forms: the main styles are short tops, mid-length tops, oversized coats, robes, long skirts, wide-leg pants, etc.

With the development of tea life, tea clothes are gradually integrated into people's daily life. It is simple but not easy design, natural and unique. It perfectly combines traditional culture with modern aesthetics.

It is not only suitable for tea people engaged in tea activities, but also suitable for modern people's pursuit of returning to the original life. More and more people use tea clothes as their daily wear. Tea clothes reduce people's practice of traditional elegant life, and it also reflects the beauty of elegance in the Chinese humanistic spirit.

The beauty of tea clothes not simply means to please the visual beauty, it has the tranquility that fits the soul, the emptiness of Zen tea, and the wisdom and freedom of simplifying the complex.

In today's fast-paced life and work style, people are often tired, impetuous and unfocused, and the peace and elegance of tea culture is just a good medicine.

The re-emergence of excellent traditional culture is inevitable. Spreading from a symbol of a crowd into a social fashion, tea clothes are building a pyramid, trending people gradually love tea culture​​.